Economic Production… · SHS1 Agricultural Science

Lesson notes

Learning Objectives

Indicator: 1.2.2.LI.3 - Outline various distribution outlets and ways of marketing poultry produce and products.

By the end of the lesson, learners can:

List at least five distribution outlets for poultry produce and products in their community.
Describe at least three different marketing methods for poultry produce, including digital and traditional approaches.
Explain the importance of processing and packaging poultry products for festive seasons and special events.
Demonstrate how to calculate the selling price of a poultry product, including production costs and profit margin, using a simple worked example.
Create a simple advertisement (poster, social media post, or radio script) for a poultry product targeted at a specific outlet.

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Curriculum details

Strand: Farming for Jobs and Income (Strand 2)
Sub-strand: Economic Production of Animals (2.2)
Content standard: 1.2.2.CS.1 - Demonstrate knowledge, skills and understanding of the economic production of poultry 1.2.2.LO.1 Explain the key processes involved in poultry production.
Indicator: 1.2.2.LI.3 - Outline various distribution outlets and ways of marketing poultry produce and products.
Suggested placement: Semester 2, Week 3 (Week 23 of the year)
Our suggestion, laid out in curriculum order across three terms of twelve weeks. NaCCA does not fix the week, so follow your school's scheme of learning.
Curriculum reference: NaCCA curriculum document, p. 37

Exemplars (from the NaCCA curriculum)

Exploratory Learning:
- Individually, research various poultry distribution outlets in the community and ways of marketing the poultry produce. Examples of outlets are retailers of live birds, eateries, restaurants, hotels, supermarkets, and event organisers. Examples of how to market the produce: Advertise on Google and social media.
- Process and package for festive seasons and special events, network with other farmers and businesses.
Teaching and Learning Resources:
- Community market
- Cold storage facilities
- Video documentaries
- Functional internet facilities
- Computer
- Projector
- Smartphone
- Hen coops
- Day-old chick
- Feed
- Drink dispensers
- Vaccines
- Pocket
- Advertising Billboards
- Information Centres and FM stations
- Posters
- Weighing scale * Plastic
- notebooks
- or paper bags.
Assessment (1.2.2.AS.3). The document marks these depth-of-knowledge levels for this indicator: Level 1 Recall; Level 2 Skills of conceptual understanding.