Business Cycle in the… · SHS2 Performing Arts

Lesson notes

Learning Objectives

Indicator: 2.1.4.LI.2 - Analyse performing arts business problems, opportunities and formulate recommendations for action to enhance the socio-economic well-being of society.

By the end of the lesson, learners can:

Apply the SWOT Analysis framework (Strengths, Weaknesses, Opportunities, Threats) to diagnose at least two real performing arts business challenges or opportunities in Ghana.
Differentiate between business problems and business opportunities in the performing arts sector using specific criteria and examples.
Formulate at least three actionable recommendations that address identified problems and leverage identified opportunities.
Present a group analysis showing how an artwork can move through the business cycle from idea to audience, with clear recommendations for socio-economic enhancement.
Justify recommendations using evidence from the SWOT analysis and financial reasoning appropriate to the performing arts context.

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Curriculum details

Strand: Foundations in Artistic Knowledge and Processes (Strand 1)
Sub-strand: Business Cycle in the Performing Arts (1.4)
Content standard: 2.1.4.CS.1 - 2.1.4.CS.1 Demonstrate understanding and accomplished level skills in planning the development processes for building and managing brands, the 4Ps and Intellectual Property in the Performing Arts businesses. 2.1.4.LO.1 Identify processes of building brands (artistes, product brands), Intellectual Property, and marketing techniques (4P's: product, price, promotion and place) in the Performing Arts.
Indicator: 2.1.4.LI.2 - Analyse performing arts business problems, opportunities and formulate recommendations for action to enhance the socio-economic well-being of society.
Suggested placement: Semester 2, Week 2 (Week 22 of the year)
Our suggestion, laid out in curriculum order across three terms of twelve weeks. NaCCA does not fix the week, so follow your school's scheme of learning.
Curriculum reference: NaCCA curriculum document, p. 85

Exemplars (from the NaCCA curriculum)

Talk-for-Learning: Apply the SWOT Analysis on selected business challenges and opportunities within the performing arts.

Collaborative Learning: Based on your analysis, develop a presentation on how to go through the business cycle to produce an artwork for an audience.

Assessment (2.1.4.AS.2). The document marks these depth-of-knowledge levels for this indicator: Level 3 Strategic reasoning.

Teaching and Learning Resources:
- Digital calculators
- Book-keeping materials
- Time