SHS3 Economics · Semester 1 Week 17: Market Analysis

Lesson notes

Learning Objectives

Indicator: 3.2.3.LI.1 - Identify the methods, agencies and channels of distribution.

By the end of the lesson, learners can:

Define distribution and distinguish between the two main methods of distribution: direct and indirect.
Identify at least five agencies of distribution and explain the specific role each agency plays in moving goods from producer to consumer.
Illustrate with a simple chart or diagram at least three different channels of distribution, including at least one example of a consumer good and one example of an agricultural product common in Ghana.
Role-play the activities of at least one agency of distribution, demonstrating the key functions and challenges that agency faces.
Present and defend a reasoned choice of the most appropriate channel of distribution for a given product (for example, fresh tomatoes vs. sachet water vs. a locally made cloth) using Level 2 and Level 3 reasoning.

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Curriculum details

Strand: Firms' Innovative Decision Making (Strand 2)
Sub-strand: Market Analysis (2.3)
Content standard: 3.2.3.CS.1 - Demonstrate understanding in distribution in the market system 3.2.3.LO.1 Explain the methods, agencies, problems and solutions of distribution.
Indicator: 3.2.3.LI.1 - Identify the methods, agencies and channels of distribution.
Suggested placement: Semester 1, Week 17 (Week 17 of the year)
Our suggestion, laid out in curriculum order across three terms of twelve weeks. NaCCA does not fix the week, so follow your school's scheme of learning.
Curriculum reference: NaCCA curriculum document, p. 106

Exemplars (from the NaCCA curriculum)

Experiential Learning: Role-play the methods agencies and channel of distribution. Give equal opportunity to all learners. Conduct research on roles. Through Experiential learning, specifically, role-play, learners demonstrate gender-responsive behaviour and develop the ability to tackle injustice and respect, appreciate and tolerate one another.
Assessment (3.2.3.AS.1). The document marks these depth-of-knowledge levels for this indicator: Level 2 Skills of conceptual understanding; Level 3 Strategic reasoning.
Teaching and Learning Resources:
- Pens
- Exercise books
- Markers
- White boards
- Computer
- Projector
- Permission letter to be submitted to shop owners