SHS1 Agriculture · Semester 2 Week 17: Communication in Agriculture

Lesson notes

Learning Objectives

Indicator: 1.5.2.LI.2 - Outline the strategies for effective communication and the various branches of communication in Agriculture

By the end of the lesson, learners can:

List at least five strategies for effective communication in agricultural extension work.
Describe the major branches of communication in agriculture, including interpersonal, group, mass, and digital communication.
Explain how each strategy and branch is applied in real agricultural situations in Ghana.
Match appropriate communication channels to specific agricultural messages and target audiences.
Demonstrate the use of at least one social media platform to share agricultural information effectively.

This lesson builds on the previous lesson where learners explained the meaning and importance of agricultural communication. It focuses on the practical “how” of communication: the strategies that make communication effective and the branches through which agricultural messages travel.

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Curriculum details

Strand: Agricultural Economics, Agribusiness and Communication (Strand 5)
Sub-strand: Communication in Agriculture (5.2)
Content standard: 1.5.2.CS.1 - Demonstrate knowledge and understanding of the concept of communication in Agriculture. 1.5.2.LO.1 Use the knowledge acquired to describe the concept of Agricultural communication.
Indicator: 1.5.2.LI.2 - Outline the strategies for effective communication and the various branches of communication in Agriculture
Suggested placement: Semester 2, Week 17 (Week 37 of the year)
Our suggestion, laid out in curriculum order across three terms of twelve weeks. NaCCA does not fix the week, so follow your school's scheme of learning.
Source document note: The official curriculum document has a fault in this entry, so the curriculum text above is transcribed exactly as printed:

indicator text - p.101: the document prints this learning-indicator code as "1.5.2.L1.2", with the substituted digit 1 in place of the I of LI
Curriculum reference: NaCCA curriculum document, p. 101

Exemplars (from the NaCCA curriculum)

Managing talk for learning: Put learners in mixed-ability groups to watch a documentary on strategies for effective communication and discuss what they have observed in their groups. Learners should be supported to list the breeds and factors that affect the distribution of farm animals. Others should be guided to explain the factors that affect the distribution of farm animal breeds in Ghana. Allow those who can discuss the factors that influence the distribution of farm animal breeds in West Africa on their own to do so.
Enquiry-based learning: In pairs, learners investigate using the Internet for information on the strategies, branches and social media platforms for communication and report on their findings. The teacher should support learners with videos that demonstrate the use of social media platforms such as Facebook, WhatsApp, TikTok, YouTube, X, Instagram and LinkedIn. The teacher should also allow some learners to demonstrate how to communicate effectively in class by reporting on the investigations made via the Internet.
Assessment (1.5.2.AS.2). The document marks these depth-of-knowledge levels for this indicator: Level 3 Strategic reasoning.
Teaching and Learning Resources:
- Functional internet connectivity
- Computer
- Projector
- Notebook
- Pens
- Farm
- Textbooks on Agricultural economics