SHS3 Biomedical Science · Semester 2 Week 8: Diagnostic Device

Lesson notes

Learning Objectives

Indicator: 3.3.1.LI.3 - Develop a marketing plan to pitch the designed device to potential investors.

By the end of the lesson, learners can:

Explain the key components of a marketing plan for a medical diagnostic device, including target market, value proposition, pricing, and distribution.
Develop a simple marketing plan for their designed or assigned diagnostic device, identifying at least three distinct customer segments and appropriate pricing strategies.
Create a persuasive elevator pitch (2 to 3 minutes) that clearly communicates the device’s benefits, market need, and financial viability to potential investors.
Analyse and provide constructive feedback on peer marketing plans using a simple rubric covering clarity, market understanding, and financial realism.
Justify their marketing decisions by referencing current Ghanaian healthcare market conditions and local procurement practices.

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Curriculum details

Strand: Biomedical Intervention (Strand 3)
Sub-strand: Diagnostic Device (3.1)
Content standard: 3.3.1.CS.1 - Demonstrate understanding of the knowledge and skills required to design and construct some basic medical devices. 3.3.1.LO.1 Design and construct some basic medical devices and pitch them to potential investors.
Indicator: 3.3.1.LI.3 - Develop a marketing plan to pitch the designed device to potential investors.
Suggested placement: Semester 2, Week 8 (Week 28 of the year)
Our suggestion, laid out in curriculum order across three terms of twelve weeks. NaCCA does not fix the week, so follow your school's scheme of learning.
Curriculum reference: NaCCA curriculum document, p. 96

Exemplars (from the NaCCA curriculum)

Project-Based Learning: Learners work in mixed-ability groups to develop a marketing plan to pitch a designed device or a specified device to the class. In this case, other members of the class would act as the potential investors. The groups present their plan to the class and receive feedback.
Teaching and Learning Resources:
- Projector
- Internet
- Textbook
- Medical device
Assessment (3.3.1.AS.3). The document marks these depth-of-knowledge levels for this indicator: Level 4 Extended critical thinking and reasoning.