JHS1 English Language · Term 3 Week 4: Text Types and Purposes

Lesson notes

Learning Objectives

Indicator: B7.4.2.1.3 - Create advertisements to persuade a given audience to take decisions on products and services

By the end of the lesson, learners can:

Identify the key features of an advertisement (title, body, target audience, selling points) from a model advertisement.
Use mental verbs (I think, I believe), imperatives (Buy, Visit, Call), and rhetorical questions (Why wait?) to create persuasive sentences.
Compose a short advertisement in the correct format for a given product or service and audience.
Self-edit and proofread a draft advertisement for clear meaning and persuasive effect.
Publish the final advertisement neatly using paper or a digital tool such as a phone or computer.

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Curriculum details

Strand: Writing (Strand 4)
Sub-strand: Text Types and Purposes (4.2)
Content standard: B7.4.2.1 - Develop, organise and express ideas coherently and cohesively in writing for a variety of purposes (description, narration, exposition/information and persuasion), audiences and contexts
Indicator: B7.4.2.1.3 - Create advertisements to persuade a given audience to take decisions on products and services
Suggested placement: Term 3, Week 4 (Week 28 of the year)
Our suggestion, laid out in curriculum order across three terms of twelve weeks. NaCCA does not fix the week, so follow your school's scheme of learning.
Curriculum reference: English Language, Common Core Programme (JHS1-JHS3), 2023, p. 28
Transcribed from the official NaCCA publication. Check this page against the source.

Exemplars (from the NaCCA curriculum)

- Compose advertisement for the sale of products, services, events following appropriate format/style using process approach: e.g.
  - Title
  - body - information about the product or service including design and pictures, the buyer (target market/audience) and selling points (what is good about the product or service, why is the product or service better than others?)
- Use:
  - the simple present for conveying timeless statements and facts
  - modals or imperative(command) for persuasive effect and hedging
  - mental verbs (e.g. I think, I believe) for conveying a viewpoint
  - verb phrases
  - rhetorical questions and repetition for persuasion
- Edit/Proofread the writing for sense or meaning, and effect (emotional reaction).
- Publish writing using different media including ICT